Hungover from a very successful launch in Bombay with the Diesel Fake Party, the next thing on our to-crack list was the big launch in Delhi. We may have had a few extra rounds of peanuts and intoxicants on this one, but we knew we had something with The Diesel Democratic Party. A piss of an evening to celebrate the mother of all parties.
It doesn’t stop there. To invite the who’s who of snob town, we created two not-so-subtle bribe packages to entice the incorruptible. The Diesel Moolah for the celebrities, and the Diesel Palm Grease for the lesser evil.
The invites clearly worked its charm ’cause the venue was as packed as pair of double d’s in a corset. With the free speech podium, a flag hoisting, and a sneak preview to the Diesel Island, the evening saw the city at its unparliamentary best.