Lee – Never Wasted | Happy's Blog

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Lee – Never Wasted

08/02/2011 by happylads

Brief:

With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.

Solution:

To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag – a bag that can be used and reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea longer-lasting and interactive, but also conveyed the message in a fascinating manner.

Credits

Creative Directors – Kartik Iyer / Praveen Das

Art Director – Viduthalai Raj

Copywriter – Athul Chathukutty

Illustration – Vinayachandran T

Studio Head – Ramakrishna R

Account Executive – Neelima Kariappa

http://designtaxi.com/news/33990/Lee-Jeans-Unveils-Truly-Recyclable-Bag-Design/

http://blog.epromos.com/creative-promotional-products/lee-never-wasted-promotional-shopping-bag/

http://designtaxi.com/news/33990/Lee-Jeans-Unveils-Truly-Recyclable-Bag-Design/

http://popsop.com/43003

http://creativecriminals.com/direct-marketing/lee-never-wasted/

http://www.thedieline.com/blog/2011/2/9/lee-never-wasted.html

http://adsoftheworld.com/media/dm/lee_never_wasted

http://9gag.com/gag/77335

http://www.lbhat.com/design/seen-and-noted-lee-never-wasted-bag/

http://www.flickr.com/photos/thomasso1981/5431532128/

http://designhey.com/lee-never-wasted/7412/

http://www.advertolog.com/lee/print-outdoor/never-wasted-14161655/

About these ads

Posted in Uncategorized | Tagged athul, eco friendly, environment, environment friendly, Happy, Happy Bangalore, Happy Creative, Happy creative services, kartik iyer, lee, lee bag, Lee jeans, praveen das, recycle, Viduthalai Raj | 20 Comments

20 Responses

on 09/02/2011 at 3:43 p02 | Reply PDX Pete

Cute. But unfortunately it completely misses the point of resource conservation and waste reduction. In no way does this reduce the source materials used – paper – the way that a durable, reusable bag would. It even discourages recycling the bag, a second-best option.

The person who gets this bag will have to get another one the next time they go to the store, using yet more of the source material. And really, how many robber masks does one person need?
on 09/02/2011 at 3:43 p02 | Reply Lee: Never Wasted Shopping Bag « e*ideias

[...] de damas. O projeto foi tão bem aceito que a produção das sacolinhas foi logo triplicada. No blog da agência dá para olhar em mais detalhes estes muitos usos. Seja o primeiro a [...]
on 09/02/2011 at 3:43 p02 | Reply Pete formerly of PDX (really)

How’s Portland these days? I think it’s worth considering that a reusable bag is quite possibly more expensive to make. Btw, do you really need another one of those? I think this is cute and a nice way to call attention to the issue. How many times were you planning on shopping at Lee? It’s still paper, recycle the 2nd one.
on 09/02/2011 at 3:43 p02 | Reply Never Wasted Bag | Lega Nerd

[...] della Agency Happy: qui il post del loro blog a [...]
on 09/02/2011 at 3:43 p02 | Reply Melissa

Hello!
I loved this story! Thanks for sharing and I have posted it on my blog as well. http://www.nomnomnommd.blogspot.com
on 10/02/2011 at 3:43 p02 | Reply Horie

@PDX Pete, the idea of this paper bag is that if u dun want to use this paper bag anymore(bottom broke a hole,etc) u can still use this paper for other purpose as above mentioned. Hope u have some critical thinkings
on 10/02/2011 at 3:43 p02 | Reply andy

This is clever, but misses the point completely.
on 10/02/2011 at 3:43 p02 | Reply Definitivamente Not a Plastic Bag « PONTO ELETRÔNICO

[...] Lee produziu a “Never Wasted” uma sacola que se transforma em vários outros objetos como marcador de livros, calendário, capa [...]
on 10/02/2011 at 3:43 p02 | Reply Fabio

Very good idea! What game is it?
Unluckily there aren’t Lee Jeans Stores near me, can you send me a printable version of the game?
Thanks
on 11/02/2011 at 3:43 p02 | Reply The Almost Perfect Solution for Eco-Friendly Shopping Bags | Lightning Labels Blog

[...] "With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers," Happy Creative stated on its blog. [...]
on 11/02/2011 at 3:43 p02 | Reply Little Design Book The Wrong Trousers |

[...] a part of its Lee-Never Wasted idea, the agency responsible has designed a bag that encourages you to say ‘Yes please, I’d like a bag, maybe two or [...]
on 19/02/2011 at 3:43 p02 | Reply Lee’s Reusable Brown Bag | Joris Jonker

[...] work by Happy. dtsv.dtse_post_904_permalink = 'http://www.jorisjonker.com/archives/904'; [...]
on 24/02/2011 at 3:43 p02 | Reply Power4 – Amplifique! » Blog Archive » NEVER WASTED SHOPPING

[...] aqui todas as propostas de utilização. Tags: brand activation, idéias, meio ambiente, [...]
on 28/02/2011 at 3:43 p02 | Reply Dex'Blog

[...] Veja mais no link: http://happycreative.wordpress.com/2011/02/08/lee-never-wasted [...]
on 28/02/2011 at 3:43 p02 | Reply PSFK » Lee Jean’s ‘Never Wasted’: Designed For Repurposing [Pics]

[...] [via Happy Creative] [...]
on 01/03/2011 at 3:43 p03 | Reply Rashminder

The designs are creative…yet I feel if this is about recycling and conservation of natural resources…I feel brands can switch to cotton cloth bags…
on 24/03/2011 at 3:43 p03 | Reply Vasare

Love this! brilliant idea!
on 25/03/2011 at 3:43 p03 | Reply Bolsa “Never Wasted”

[...] Fuente: Happy’s Blog [...]
on 29/03/2011 at 3:43 p03 | Reply Kimberly

These are neat thanks for the post!
on 18/05/2011 at 3:43 p05 | Reply *Love: Lee Never Wasted + Video « THE YOUTHQUAKE

[...] los chicos de Happy, nos tuitearon el video, no lo habíamos visto, y lo amamos. Abajo se los dejo. [...]