With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag – a bag that can be used and reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea longer-lasting and interactive, but also conveyed the message in a fascinating manner.
Creative Directors – Kartik Iyer / Praveen Das
Art Director – Viduthalai Raj
Copywriter – Athul Chathukutty
Illustration – Vinayachandran T
Studio Head – Ramakrishna R
Account Executive – Neelima Kariappa