Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel’s launch party in India was called the ‘Fake Party’. To invite the celebrities to this party we sent them ‘Tears of Joy’ — 100% Natural Crocodile Tears that was actually a bottle of glycerine. This unpretentious dig [...]
Archive for February, 2011
Diesel’s Fake Party Invite — Tears of Joy
Posted in Uncategorized on 14/02/2011 | 1 Comment »
Diesel Knee.J
Posted in Uncategorized, tagged Diesel, Diesel India, diesel sex sells, diesel sex sells unfortunately we sell jeans, Happy, Happy Bangalore, Happy Creative, kartik iyer, kneej, pradeep kumar, praveen das, Rishidev, Sanaa Abdussamad on 09/02/2011 | 1 Comment »
Objective: To come up with an in-store promotion idea to run along with the ‘Sex sells. Unfortunately we sell jeans’ campaign to help increase sales. Solution: We created the Knee.J, a spoof sex toy of sorts that would be given away at the store for every customer that ran a bill above $ 150. The [...]
Lee – Never Wasted
Posted in Uncategorized, tagged athul, eco friendly, environment, environment friendly, Happy, Happy Bangalore, Happy Creative, Happy creative services, kartik iyer, lee, lee bag, Lee jeans, praveen das, recycle, Viduthalai Raj on 08/02/2011 | 20 Comments »
Brief: With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. Solution: To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag [...]
