Sanaa’s wedding invite – A Viral Success

A couple of weeks ago Sanaa, Rishi and Sharat created her unofficial wedding invite. Primarily created for few of her closest friends in Bangalore to beat the ‘straightness’ of her formal wedding card. The ‘Told Mum’ card created in a replica form of the iconic old monk rum bottle was found on our desks one morning. Our reaction to it was instant. Everyone burst out laughing the first time they saw it. To the eavesdropping neighbour the laughs might have sounded like a series of explosions moving around the floors of the Happy office. The same day Sanaa also forwarded the picture of the same invite to friends living across the globe, so they could also be let in on the fun. What happened after that has been an even more amazing story. The invite started to make its rounds among the ‘cool’ mallus across the world. Sanaa started getting calls from lads in the UK and Dubai asking if they could come for the party. But the biggest one of all happened this morning. The invite actually made it back to me from a cousin living in Dubai. It was part of a chain mail that included more than a 1000 e-mail ids. And all of them had only one this to say – Hilarious! In this age of viral communications, Sanaa has actually created a viral piece that is a true exhibit of what a Viral piece should be – fun, involving, engaging and most of all forward worthy.  And why did she do it? Just for kicks. Will a brand ever have the guts to do that? Congratulations Sanaa, you have been awarded with Shamim for your efforts. Enjoy your new life. And your old monk.

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